We love diamonds. We just don’t believe in the markup.

Ethically crafted lab-grown diamonds, handcrafted in solid gold without the 8–10× retail markup. Same brilliance. Same fire. None of the inflated price tags.

Shop the Collection | See How It Works

Shop by collection

Diamond Earrings
Diamond Earrings

Diamond Earrings

Diamond Necklaces
Diamond Necklaces

Diamond Necklaces

Diamond Bracelets
Diamond Bracelets

Diamond Bracelets

Fashion Rings
Fashion Rings

Fashion Rings

Custom Ring Builder

Design Your Dream Ring

Design your dream ring like it’s a mood board. Swap diamonds, flip between golds, change settings until it screams you.

Start Designing Now

Ethically Sourced

Every stone has a story. Ours begin with responsible sourcing, so you can feel proud of what you wear.

Seamless Delivery

From our hands to yours. Secure, fast delivery, the moment you open the box, it’s all worth it

Luxury Without Markups

Luxury, minus the markups. No middle layers, just craftsmanship at a fair price

The Bridal Pack

We get it. Planning a wedding is stressful and expensive.

When you say yes with us you’ll unlock exclusive 50% access to your wedding bands, bridal party gifts, and honeymoon jewelry.

Don’t see it here?

Tell us what’s missing & we’ll build it together.

Speak with our Team Today

Our Story